Time: 2022.10.15
In the 26 years in the business, there are almost no orders from European customers. Unexpectedly, since May this year, many orders from European customers have been received. "In Zhejiang Yiwu International Trade City, an electric blanket operator sighed. Yiwu customs statistics show that from January to August, Yiwu exported thermal products, including air conditioners, heat pumps, water heaters, electric blankets, etc., totaling 190 million yuan, a year-on-year increase of 190 million yuan. An increase of 41.6%.
Since the beginning of this year, the energy crisis in Europe has intensified. Under the circumstance of limited natural gas supply and soaring prices, local residents have high demand for electric heating equipment. China's heating equipment such as air conditioners, heating fans, and oil heaters do not need to be installed, easy to move, and energy saving. Environmental protection and affordable prices are favored. The export of heating appliances in my country ushered in a contrarian growth. First, the export of air source heat pump products broke out in the first half of the year, with an increase of more than 50% in the same period. In the third quarter, the export of heating appliances to Germany, the Netherlands, Italy and other countries in Europe increased significantly. After ensuring the European and American consumers' demand for refrigeration and storage products such as refrigerators during the epidemic, the satisfaction and support of Chinese home appliance products to the world's heating demand has once again demonstrated China's backbone role in the global home appliance industry.
China's "heating solution" is favored
The market demand of European and American countries has always been an important driving force for the export growth of China's home appliance industry. Entering 2022, with the fading of the housing economy dividend, overseas demand will gradually decline, especially in the second half of the year, inflation will intensify and inventory will be high, and the pressure on the growth of my country's home appliance exports will gradually increase. According to data from the China Chamber of Commerce for Import and Export of Machinery and Electronic Products, from January to August this year, the export volume of my country's home appliances was the same as the same period last year. However, the export of heating and heating appliances is growing against the trend.
Overall, in 2021, my country's export of heating appliances to the world will reach a record 2.7 billion US dollars. From January to August 2022, the scale of my country's export of heating and heating appliances to the world was 1.57 billion US dollars, an increase of 18.4% over the same period last year, of which exports to Europe increased by 25.3%, and exports to North America and Latin America increased by 23.9% and 21.3%. In terms of categories, 38.2% of the exported heating appliances are other heaters, 28.2% are heating fans, 13.5% are other convection space heaters, 13% are radiant heaters, and 6.4% are liquid-filled (traditional). of oil).
Zhou Nan, secretary general of the Household Appliances Branch of the China Chamber of Commerce for Import and Export of Machinery and Electronic Products, said in an interview with a reporter from China Electronics News that, overall, this year's export growth to Europe is mainly concentrated in Germany, the Netherlands, Italy, Spain and the United States, which have a relatively large impact on the energy crisis. Belgium, etc., the main products of growth are fan-type electric space heaters (for example, the export of heating fans to Europe from January to August increased by 49.5% year-on-year), liquid-filled electric space heaters (for example, the export of oil heaters to Europe from January to August was year-on-year). 27.7% increase), radiant space heaters (for example, infrared heating tube exports to Europe increased by 7.2% year-on-year from January to August), these heating equipment do not need to be installed, they are easy to move, and the price is affordable.
With the launch of the EU's energy grid digitization plan, EU countries will install 10 million heat pumps in the next five years, once again highlighting the importance of heat pump installation and popularization. As an important strategic layout of European electrification, heat pumps have a clear trend of long-term penetration rate improvement. my country's Midea Group, Haier Zhijia, Gree Electric Appliances, Hisense Home Appliances and other companies have layouts in the field of heat pumps. In an interview with a reporter from China Electronics News, Yang Run, the person in charge of industry online heat pump products, said that in August 2022, the domestic sales of the air source heat pump market was 1.296 billion yuan, a year-on-year increase of 5.7%, and the export value was 485 million yuan, a year-on-year increase of 6.01 billion yuan. %. From the perspective of the overall domestic and foreign sales market, the export value is still eye-catching.
Demonstrate the global backbone of China's home appliance industry
The output and trade volume of China's home appliance industry have ranked first in the world for many consecutive years. Relying on the advantages of their own industrial chain, Chinese home appliance enterprises have not declined but increased their competitiveness in the global home appliance market under the epidemic. The surge in exports of heating equipment to Europe is only a matter of a microcosm.
At present, China's home appliance products exported to Europe maintain high standards and high specifications, and have obtained the European CE certification. Most of the products have also obtained the GS certification with stricter safety regulations. and other environmental protection directives. Midea Group actively responded to the EU's "2050 carbon neutrality" plan, increased efforts to promote the upgrade of heat pump products, and built a product matrix of heat pump water heaters, swimming pool heat pumps, commercial heat pumps, space heating and cooling and domestic hot water. Its M thermal The series has the highest energy efficiency class (A+++ at 35°C), and can provide hot water up to 65°C even at extremely low temperatures of -25°C. According to industry online data, in the first half of 2022, Midea's heat pump product exports increased by more than 200% year-on-year, ranking first in China's heat pump industry in terms of export volume.
Hisense Home Appliances stated on the investor interaction platform on September 2 that the company's product Hisense brand central air conditioner has newly opened up the overseas heating product business and water machine business, and seized the European market opportunity. Simultaneous listing of domestic air source heat pumps in many places, overweight to seize the European mid-to-high-end heating market.
Relying on their own advantages, Chinese home appliance companies have ensured the demand of European and American consumers for refrigeration and storage products such as refrigerators during the epidemic. Zhou Nan pointed out that this heating appliance once again proves that the competitiveness of China's home appliance industry in the world market cannot be shaken, and it also shows that China plays an irreplaceable backbone role in the global economy. China uses efficient production and trade to meet the various needs of the world in a timely manner. .
However, in the face of the hot sales of heating appliances in European countries, industry insiders have said that companies should treat them rationally. Zhou Nan emphasized that the high demand for heating appliances will eventually return to rationality as the energy problems in Europe are eased. What enterprises need to do is to strictly control the quality and safety of products, avoid vicious price competition, and not export non-standard products in order to grab orders and drive down prices. At the same time, it is necessary to take a long-term view, not only to see short-term business opportunities, but also to see the long-term impact of the European energy crisis. The demand for green energy-saving products in Europe and the United States will increase significantly, and the Chinese home appliance industry should guide the export of low-carbon energy-saving products to accelerate transformation.
The relevant person in charge of the China Household Electrical Appliances Association also pointed out to reporters that in addition to the strong demand for heating home appliances, in the context of national energy conservation and energy transformation, the market space for high-energy-efficiency and low-carbon home appliances in Europe is also expected to be further expanded.
